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What is a Life Coach?

When I first heard the term ‘life coach’ it reminded me of a skit done on Saturday Night Live. Chris Farley played Matt Foley as a motivational guru who lived ‘in a van down by the river’. Here is the clip for a reference. Obviously, that’s pretty much the opposite of a life coach. The goal of life coaching is to enable a client to grow, move forward, and be the best version of themselves. The journey of a client is through self-discovery and setting goals to move past self-defeating habits, low self-esteem or self-worth, and not truly knowing oneself. A life coach will not 'fix' a client but will guide them by asking questions through a process of empathy and compassion using appropriate models and frameworks. Through empowerment, a client will realize they have control over their lives and circumstances to make a positive change moving forward and use tools to face future challenges in their life. As a coach, I have no preconceived notions, non-judgmental, and 100% committed to providing a confidential and safe environment for a client’s transformation. As a client there are only 2 requirements - be willing to change and be committed to goals set between the client and coach. Generally speaking, I like to set up a discovery call to learn more about the client, and more importantly, make sure the client is comfortable with me. Once we agree we are a good fit, we schedule a session(s) and we begin the process. Often there will be a little homework and goals after each session. Call today for a free discovery call and schedule a free session at 515-490-4670 or

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